Abstract: Rural vitalization starts with local agricultural products in rural areas and it is an important guarantee for improving farmers′ lives.Taking development of Ankang Lionhead orange industry as an example，current situation，output，income，sales scope and sales mode of Lionhead orange were investigated and analyzed.In view of problems existing in the development of Ankang Lion head cirtus industry，corresponding countermeasures were put forward in order to provide reference the healthy and sustainable development of Ankang Lionhead orange industry.