Abstract: The proposal of rural digital development strategy not only stimulates the vitality of rural development，especially promotes the development of agricultural e-commerce，and widens the way of increasing farmers′ income.However，the current shortage of talents in rural areas severely restricts development of digital village construction and agricultural e-commerce.The urgent problem is tantamount to solve the problem of insufficient talents. Taking agricultural e-commerce as the direction of entrepreneurship，based on the cultivation of innovative and entrepreneurial talents，the cultivation requirements of talents were discussed.With college students and junior college students in all provinces as the main body of training，and with the willing innovation and entrepreneurship personnel in rural areas and those planning to return to their hometown in cities and towns as the supplement，classified development of training programs has been put forward.Systematic innovation and entrepreneurship education activities were carry out，mainly including agricultural e-commerce professional knowledge，innovation spirit and entrepreneurship literacy.