Abstract: As the shift from high growth rates to medium-high growth rates，Chinese agricultural machinery industry has been growing steadily as a“new normal”.Great and deep changes have taken place in developing environment.On the basis of analyzing environment situation in policy，economy，society，science and technology and market competition，opportunities and challenges in“new normal”of Chinese agricultural machinery industry was concluded.As a conclusion，restructuring of agricultural machinery industry，transformation of agricultural companies and upgrading of agricultural products were the most important ways to achieve sustainable development of the Chinese agricultural machinery industry.