Abstract:
In the“post-epidemic”stage,deep-level and omni-channel e-commerce reforms are taking place in the field of agricultural product sales and distribution.And a new production and marketing system would be formed.As an important means of increasing farmers′ income,e-commerce for agricultural products should establish an interest connection mechanism between e-commerce platform and farmers,which is a path for upward innovation of agricultural products.Through a comparative analysis of innovative modes of community group-buying,customized adoption,community marketing and online crowd-funding for agricultural products e-commerce,suggestion of development mode choice of agricultural products electronic commerce was put forward.And it would promote development of rural economy.