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农民信息化认知对转型现代农业行为的影响实证分析——以云南省为例

Empirical Analysis on Impact of Farmers′ Information Cognition on Transformation of Modern Agricultural Behavior:Taking Yunnan Province as an Example

  • 摘要: 以云南省为例,运用SPSS 21.0和AOMS 17.0,通过结构方程模型,基于心理学的计划行为理论,构建农民信息化认知对转型现代农业的影响模型。统计结果显示:表征农民信息化认知的3个维度,即行为态度(AB)、主观规范(SN)和知觉行为控制(PBC),对转型现代农业的农民参与行为路径系数从小到大分别为0.14、0.17和0.35,表明3者都对农业现代化有显著的正向作用,而且行为态度(AB)作为中介变量也受到主观规范(SN)和知觉行为控制(PBC)不同程度的影响。因此,应该更关注农民本身对信息化的认同感和提高其知识技术能力,关注信息化现代农业给农民带来的切身利益,以“利”让农民“益”,让农民依靠自身自主性来促进信息化现代农业的转型。

     

    Abstract: Taking Yunnan province as an example,using SPSS 21.0 and AOMS 17.0,through structural equation model,based on planning behavior theory of psychology,impact model of farmers′ information cognition on transformation of modern agriculture was constructed.According to statistical results,behavioral attitude(AB),subjective norm(SN)and perceptual behavior control(PBC)of three dimensions of farmers′ information cognition had significant positive effects on agricultural modernization,and behavioral attitude(AB)as an intermediary variable was also affected by main factors.Influence of SN and PBC was different.Therefore,identity of farmers should be paid more attention,and their knowledge and technology capabilities should be improved,vital interests of modern information agriculture to farmers should be paid attention.Farmers were encouraged to rely on their own autonomy to promote transformation of information-based modern agriculture.

     

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