Abstract: Based on basic research logic of“phenomenon-problem-path”，current situation of“video+agricultural products”sales was combed，four specific marketing methods of“social interaction，monomial information，e-commerce platform，embedded composites”were summarized.Practical dilemmas，namely，the disorder of network market，fierce market competition，homogeneity of content production，explosion of information and data，simplification of profit model，particularity of agricultural products and complexity of quality assurance were also analyzed.On this basis，four key measures of strengthening“supervision and management，brand building，profitability and quality management”were put forward to help optimize and upgrade the marketing mode of“video+agricultural products”，further smooth sales channels of agricultural products and fully promote high-quality development of agriculture and rural economy.