Abstract: Strengthening regional public brand construction of agricultural products can enhance competitiveness of agricultural products，increase premium space of agricultural products，and promote development of brand agriculture.It is also an important measure to implement Rural Revitalization Strategy.Current situation and problems of regional public brand construction of agricultural products in Dingbian County of Yulin City in Shaanxi Province were analyzed.Countermeasures for regional public brand construction of agricultural products of Dingbian County were put forward，including construction of traceability system，brand identification system，brand promotion system，brand maintenance and supervision system.It promoted development of characteristic agricultural products in Dingbian County.