“原阳大米”农产品品牌传播策略

裴燕燕

doi:10.19998/j.cnki.2095-1795.2022.05.033

“原阳大米”农产品品牌传播策略

doi: 10.19998/j.cnki.2095-1795.2022.05.033

裴燕燕

河海大学公共管理学院，江苏南京 210000

详细信息

作者简介:
裴燕燕，硕士生，主要从事经济管理、社会学、人口学研究E-mail：p18236189909@163.com

中图分类号: F327
计量
- 文章访问数: 42
- HTML全文浏览量: 9
- PDF下载量: 8
- 被引次数: 0
出版历程
- 收稿日期: 2022-02-27
- 修回日期: 2022-04-18
- 出版日期: 2022-05-20

＂Yuanyang Rice＂ Agricultural Product Brand Communication Strategy

PEI Yanyan

School of Public Administration，Hohai University，Nanjing Jiangsu 210000，China

摘要

摘要:
品牌建设与推广是提高农产品市场竞争力和附加值的有效渠道。以新乡市“原阳大米”为例，通过参与式观察和访谈两种方法了解农产品品牌的发展现状，指出存在的问题，并提出了相关发展建议。
- 农产品 /
- 品牌传播 /
- 区域农业发展 /
- 原阳大米
Abstract:
Brand building and promotion is an effective channel to improve market competitiveness and added value of agricultural products．Taking＂Yuanyang Rice＂in Xinxiang City as an example, through participatory observation and interview, development status of agricultural product brands was understood, existing problems were pointed out, and relevant development suggestions were put forward．
- agricultural product /
- brand communication /
- regional agricultural development /
- Yuanyang Rice

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参考文献(15)

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