Abstract: Building apple industry brand marketing system has an important role in improving industrialization level of Yongshou Apple and cultivating brand agriculture in Yongshou County．With increasingly fierce competition in apple market, Yongshou Apple needs to have a broader market space for high-quality development, ensure sales price of Yongshou Apple．It should build a brand marketing system, taking brand construction as concept, establish an apple quality and safety system, continue to innovate in brand publicity and operation, create a new apple brand promotion and marketing system．It also should build a Yongshou Apple industrial cultural brand, enhance influence of Yongshou Apple in the province and the country, and enhance competitiveness of Yongshou Apple industry．