Abstract: Based on present situation of Zhenba County's agricultural development, some problems of Zhenba County's agricultural development were pointed out, such as a low specialization of characteristic agriculture, slow development of agricultural and sideline product processing industry, weak competitiveness of agricultural products brand and low added value of products．It included vigorously cultivating characteristic agricultural product bases, accelerating cultivation and development of new agricultural production and operation subjects, building genuine agricultural product brands throughout chain, establishing a modern organic agricultural system, and optimizing construction of agricultural science and technology personnel．