Abstract: Creating brand advantages of characteristic agricultural products, building regional public brands of agricultural products, realizing brand premiums of agricultural products, and helping agricultural products go global, are important guarantees for realizing strategy of rural revitalization．By studying influencing factors of brand effect of Huanghekou Produce, it was concluded that key to obtaining regional public brand effect was to increase brand awareness and improve brand reputation．Countermeasures such as focusing on quality of agricultural products, promoting development of agricultural products in various fields, increasing protection of regional public brands and broadening sales channels of agricultural products were proposed with a view to providing new ideas for improvement of regional public brand benefits and promoting rural economy development．