Abstract: Developing agricultural tourism is an important measure to boost rural revitalization and integrate primary, secondary and tertiary industries in rural areas．Famen town focuses on development of pepper ecological industry, to create pepper tourism brand．Current situation of insufficient brand effect and single product in coordinated development of regional pepper industry and agricultural tourism was analyzed, and strategies such as strengthening top-level design, forming tourism product combination and expanding publicity were put forward, so as to promote healthy development of pepper industry．