Abstract: Taking selenium rich tea industry in Ankang City, Shaanxi Province as research object, current development status of selenium rich tea industry in Ankang City was introduced from five aspects: industrial scale, private economy, brand value, scientific research and development, and tea tourism integration．SWOT analysis method was used to comprehensively analyze market competition conditions and environment of selenium rich tea industry in Ankang City from four dimensions: policy support, economic foundation, social background, and technological strength．And countermeasures and suggestions for technological, branding, market-oriented, and sustainable development of selenium rich tea industry in Ankang City were proposed from three levels: government, industry, and enterprise．