Abstract: Industrial revitalization is an important foundation for rural revitalization, and industrial revitalization needs to be based on local characteristics and give play to local advantages．Relying on honeysuckle characteristic planting industry, Zhengcheng Township, Pingyi County, actively promotes goal of rural prosperity and consolidates foundation for comprehensive revitalization of countryside．Based on field investigation, internal conditions and external environment of development of honeysuckle industry in Zhengcheng Town were analyzed by using SWOT analysis method．At the same time, in view of problems existing in industrial development, development strategy of Zhengcheng Town's honeysuckle industry was proposed from three aspects: based on scale effect, focusing on extending industrial chain and promoting digital construction, so as to promote high-quality development of honeysuckle industry．