Abstract: Thanks to its favorable growth environment, unique brand advantages, and strong policy support, Luochuan Apple has gradually become leading industry in Luochuan County, Shaanxi Province through initial industrialization development, greatly promoting agricultural and rural economic and social development of Luochuan County．However, in process of apple industrialization development in Luochuan County, there are also some drawbacks and defects, such as lagging infrastructure, lack of leading enterprises, lack of professional talents and single sales channels, which bring difficulties and obstacles to further development of apple industrialization in Luochuan County．In view of this, based on understanding present situation of apple industry development in Luochuan County and aiming at existing problems, some countermeasures and suggestions were put forward, such as strengthening infrastructure construction, supporting leading enterprises, expanding sales channels and deepening industrial chain, so as to better promote Luochuan County．