北京市设施蔬菜营销渠道建设思路和做法

Ideas and Practices for Construction of Facility Vegetable Marketing Channels in Beijing City

摘要: 销售渠道不顺畅是北京市设施蔬菜产业集群建设着力解决的问题之一。瞄准北京市设施蔬菜营销渠道建设，分析了存在的主要问题，通过建立品牌数字化管理与服务体系，提升园区标准化、数字化生产水平，发展灵活多样电商模式，挖掘线上线下营销潜力等方式，完善设施蔬菜线上线下融合销售渠道，并对下一步工作进行了展望。

Abstract: Unsmooth marketing channels are one of problems that Beijing's facility vegetable industry cluster construction focuses on solving．Construction of marketing channels for facility vegetables in Beijing was targeted, main problems that exist were analyzed．A brand digital management and service system was established to improve standardization and digital production level of the park, develop flexible and diverse e-commerce models, tap into potential of online and offline marketing, and improve integrated sales channels of facility vegetables online and offline．Prospects for next steps of work have been provided．