Abstract: From perspective of industrial integration, development characteristics of rice industry in Guiliuhe Town, Keyouqian Banner, Inner Mongolia Autonomous Region were analyzed．Suggestions and measures were proposed to increase farmers' income through all channels, promote integrated development of primary, secondary, and tertiary industries in rural areas, and promote development of town economy guided by advantageous characteristic industries．These suggestions and measures were to optimize rice industry, guide and promote flow of more capital, technology, talent and other elements to rural areas, encourage establishment of multiple interest linkage mechanisms and models between new business entities and farmers, expand multiple functions and values of agriculture, and strengthen brand building．