中国农业机械化科学研究院集团有限公司 主管

北京卓众出版有限公司 主办

农村农业电子商务模式对比

Comparison of Rural Agricultural E-commerce Model

  • 摘要: 电子商务的迅速发展促使农村地区对新经济模式的探索,电子商务成为解决当前农产品物流问题的高效办法,也是解决农村地区信息闭塞与信息不对称的主要手段,更是推进城乡经济统筹发展的有效途径。因此,近年来农村电子商务的研究成为热门。该文通过梳理遂昌、沙集、货通天下农商产业联盟和通榆4种典型的农村电子商务模式的发展历程,对比分析4地电子商务的商业形态及优缺点,为我国农村电子商务的发展研究与实践提供新的视角。

     

    Abstract: Rapid development of electronic commerce makes rural areas exploration of new economic model,electronic commerce become an efficient way to solve logistics problems of current agricultural product.And it is also main way to solve rural information block and asymmetric information.In addition,it is an effective way to promote development of urban and rural economy as a whole.Therefore,research of rural e-commerce has become a hot research topic in recent years.Comparative analysis of business form and characteristic of the four e-commerce businesses were conducted by combing development of four typical rural electronic commerce mode of Suichang,Shaji,Goods general world agriculture business alliance and Tongyu.It could provide a new perspective for development research and practice of rural e-business in China.

     

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